EMIER's business expansion brought more challenges and requirements to their website, thus they are planning to transfer website server and redesign the interface. I researched user behaviours of second-hand luxury buyer and competitive websites, rescheduled functions and produced several versions with different design style. Here is part of my work.
Homepage
Mega Menu
Product Detail Page
Information Page
To build a luxury identity, EMIER adopts a concise, indifferent design style. My redesign chose a thinner and slightly curved font, using thin border lines and stepped shades of grey to create a sense of concise yet elegant.
OLD
NEW
For each category, the first picture is the original interface, and the second picture is my work.
Web Design For EMIER
EMIER is one of Australia' most trusted source and platform for trading pre-owned luxury handbags and accessories.
During my work in EMIER, I mainly conducted the graphic designs for their holiday campaign on homepage, and performed a thorough usability check and re-design of website to prepare for their website server transition.
My Role
In-House Digital Designer
Time
2023 Jan-Feb
For the marketing campaign, it is required that the visual identity is consistent throughout the homepage. The photos are edited and merged using free copy right resources into consistent color and style.
